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Digital transformation needs digital talents

Morocco has achieved significant progress in digital transformation, fueled by strategic government policies, substantial investments, and a vibrant ecosystem of startups and SMEs. At the heart of this success are digital talents who act as catalysts, empowering local businesses and strengthening Morocco’s creative industries. These industries, known for their resilience in challenging times, play a vital role in bolstering the nation’s economic framework. This paper presents three “Impact Stories” to illustrate how targeted digital initiatives, guided by a “Digital by design” strategy, integrate digital solutions from the outset, ensuring both sustainability and scalability. Furthermore, it reveals a critical need for education and training in technology and digital fields, which are essential for sustaining this transformation and equipping future generations with the skills necessary for ongoing growth and innovation.

Taoufik Aboudia
Entrepreneur | Strategic Advisor | Digital Transformation Consultant
Co-founder & General Manager, Emerging Business Factory
Founder, Webpick
Speaker and lecturer at international conferences

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