Emerging Business Insights (EBI) is a space dedicated to the work done by a reflexion group within the Emerging Business Factory (EBF). In collaboration with our community of researchers and experts, EBI aims to produce actionable knowledge and practices in the areas defined by the Sustainable Development Goals (SDGs) established by the United Nations for the year 2030, with particular attention to the strategic axes targeted by the New Development Model (NMD) of Morocco by 2035. The goal is to contribute to the development of open, creative and resilient ecosystems in the Kingdom.